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Helenback Race Series Kickoff Party

April 20, 2017 |  by  |  Be the first to Comment

Helenback_Collab_Kickoff Party

Where: Max Lager’s in the Old 320 Tavern

When: This Saturday, April 22, 2017

Time: 4:00 pm to 6:00 pm.

Great Beer & Good Company–It’s A Max Lager’s Event You Don’t Want to Miss!

 

April 7th, 2017: National Beer Day!

April 7, 2017 |  by  |  Be the first to Comment

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Happy National Beer Day from the beer enthusiasts  here at Max Lager’s! Celebrate this day with a cold pint of a Max Lager’s signature house brew! One of our favorites has made a well deserved comeback to our menu, the Wry King Max. This pumped up version of a traditional Euro-Pils features a pale straw color and a spicy finish from a blending of rye malt and Czech Saaz hops. Don’t let the light-to-medium body fool you! Max is a strong King! Cheers!

 

 

Max Lager’s Collaboration with Helenback Race Series

April 4, 2017 |  by  |  Be the first to Comment

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Cheers to 19 years of brews from the Brew Master himself, John Roberts. As we celebrate all of the memories and traditions Max Lager’s has established over the years, we can’t help being a little anxious to see what our future holds. Well folks, we’ve gazed into the crystal ball, and what do you know it, IT’S BEER & RUNNING! The perfect combination! 

helenbackraceblog

Max Lager’s is excited to collaborate with the guys at Helenback Race Series, Dan, Thad, and Jason, to resurrect the Helenboch beer, Georgia’s first craft beer for Georgia’s newest race series in Helen, GA. Helen is a place where the Alpines and Blue Ridge Mountains meet, a premier outdoor city to say the least. Helen’s rich history, community, and admiration for wholesome brews has been a driving force for our involvement in this collaboration.

Join Max Lager’s this April 29th at the 1st Annual Helenback Race Series in Helen, GA as Brew Master John Roberts brings life to the Helenboch beer once more. 

For race details and registration, please visit the link here.

 

 

 

September is the time for Oktoberfest!!!

August 29, 2016 |  by  |  Be the first to Comment

September is the time for Oktoberfest! Come and explore the 30+ taps in our new Old 320 Tavern and Cityview Deck.  Kickoff Party Friday, September 9th.

Labor Day brings us the Chick-fil-A kickoff classic, so all Georgia fans are invited to make their presence known amongst the visiting North Carolina crowd.  Come early and enjoy the DragonCon parade and mingle among the Storm Troopers, spot Batman and Robin, or search for a Pokemon or two.

As for the Old 320 Tavern and Cityview Deck, we are having a Kickoff Party September 9, from 5:00 – 10:00 pm.  This is one extravaganza you will not want to miss and can find more details in our news letter link as follows:  http://myemail.constantcontact.com/Old-320-Tavern-at-Max-Lager-s.html?soid=1101345351227&aid=PMiyWk6yJ6I

DragonCon/Georgia Football

Max Lager’s will showcase DragonCon favorites Demon D’or, Max Abbey, and Monk’s Mead throughout the weekend.  Also, rumor has it we will be tapping a very special guest keg of a Star Trek beer especially for the event.

Oktoberfest

Oktoberfest will kick off on Friday the 9th of September with our first annual “Pretoberfest Party” – you know JR, he just can’t wait to drink great beer.  It’s not a real complicated event, we just want to reintroduce the upstairs at Max Lager’s – we provide live music and some bits and bites and you get to explore JR’s beer world.  JR now has a new beer playground that includes the Barrel Room that will be the center of his casking operations, the new copper clad bar that has over 30 taps and pours some of Southeast’s most sought after craft beer offerings, and the new roll down glass door that opens to the deck that offers beautiful city views and perfect Atlanta sunsets.

Finally, do not forget September 17, which is the official start of the German Oktoberfest celebration.  Rest assured you will not have to travel to Munich to celebrate Oktoberfest, as Max Lager’s has you covered with a fresh batch of our Oktoberfest lager.  This beer will be tapped on September 17 though it won’t last long, so get it while you can.  Otherwise you will have to wait a whole year to get it again.

On Deck

Keep your mouse clicked to our blog for pop up events – you don’t want to miss out on a one day only beers and events.

Such a Festive Environment!!!

July 30, 2016 |  by  |  Be the first to Comment

This past Saturday we held our initial beer festival here at Max Lager’s, and our apologies go out to those who missed out.  The event was nothing short of spectacular and the folks fortunate enough to be present were treated to a wide array of spectacular beer, food, and music courtesy of gr8FLdüde & frenz.  As if that were not enough, attendee Kyle Soard was lucky enough to win a beer trip of a life time to Belgium with our great friend Owen Ogletree.

 

Some of the beers that especially stood out include the following:

-Wicked Weed:  Fille De Ferme

-Wild Heaven:  Pluot Is Not A Planet

-Red Brick:  21st Anniversary Dark Saison

-Southern Brewing:  Dry-Hopped Foeder Beer

-Max Lager’s:  Excommunication

 

One other treat from the festival was the introduction of our brand new 32 tap draft system, which will be a focal point of our newly renovated tavern.  Our hope is to have the tavern completely renovated and open for service by the end of August, assuming construction stays on track.  Our guests will be treated to some of the finest brews on draft in the area, showcasing several of our limited release sour and barrel aged beers.

 

Finally, I would be remised if I did not tempt you with some of the upcoming beers we have in the fermenting vessels at this time.  Among other goodies the annual release of the Demon D’or and Max Abbey Belgian inspired beers are conditioning nicely and should be on tap by late August or early September.  And don’t forget the release of our Max Lager’s Oktoberfest beer September 17.

Old 320 Festival!!!

June 28, 2016 |  by  |  Be the first to Comment

In case you haven’t yet heard, It’s festival time Max Lager’s fans!!!  

On Saturday, July 23 from noon – 4:00 pm, we will be celebrating Max Lager’s 1st inaugural beer festival in our 18 year history right here at 320 Peachtree Street! Coined after the number of our street address, The Old 320 Beer Fest will feature beer sampling from over 20 breweries, a commemorative sampling glass, Max Lager’s bites, live music, and a raffle ticket to win a beer journey to Belgium with our good friend Owen Ogletree. Led by Brewmaster John Roberts, our brewing team has concocted what we believe will be the quintessential summer pilsner for our craft beer enthusiasts and friends . Not to give away the surprise, but you will find this lager to be extremely zesty and refreshing for our lovely July heat.  Also, please read the article from Bob Townsend of the AJC about our beer festival as it further amplifies the excitement we are feeling at Max Lager’s (http://www.myajc.com/news/lifestyles/food-cooking/are-local-brewpubs-the-future-of-beer-festivals/nrmQb/). 

Get your festival tickets HERE – there are very limited quantities!

Pardon our dust folks! We have some big changes coming to Max Lager’s that we are very excited about.  Not only are we refreshing our upstairs bar area, our new barrel-aging quarter will enhance the brew experience with a fresh ambiance in addition to a tap system featuring our house beer as well as some of the finest beer made in the country.  Be the first to enjoy Max Lager’s refresh at The Old 320 Beer Fest!

We tapped the Happe Hoppe Wheat IPA,  a full-bodied beer for hop heads who need some lupulin to get through the summer.  This beer is very sessionable (5.7% ABV) while carrying enough hop punch to keep you hoppy.  We also be tapped our most recent batch of Hula Hoop this week, which will please sour beer fans and hop heads alike.  Finally, our Czech Reserve Amber Lager is now flowing with a medium body balanced by generous amounts of Saaz hops.    

There are some big things in the works at Max Lager’s. Come on out and see what we are up too first hand.  

Cheers!

Amazing Casks!!!

May 17, 2016 |  by  |  Be the first to Comment

Greetings from Max Lager’s!!!  Take a look at the mouth-watering line-up of cask conditioned beers we have coming, all of which will be tapped each Thursday at 3:00 PM.

  • May 19: White Oak White conditioned with Orange Peel
  • May 26: IMOS (Imperial Mocha Oatmeal Stout) aged with Roasted Coconut and Oak Spirals
  • June 2: Hopsplosion!!! Hopped up with Azacca Hops.
  • June 9: IMOS (Imperial Mocha Oatmeal Stout) conditioned with Bourbon soaked Coffee Beans from Ethiopia.

Things have been heating up at Max Lager’s, and our draft menu is adjusting to the temperatures accordingly.  We recently tapped our Hitze Keller-Pils (German for Heat Wave Unfiltered Pilsner), and it has been a very refreshing addition to the draft line-up with a complex hop character blending nicely with a crisp malt flavor.  While refreshing, this beer also weighs in at 5.7% ABV making it the ideal beer to enjoy with some Fire Cracker Wings on our back patio.

Sour beer fans will be happy to know that we brewed a new batch of our hoppily sour Hula Hoop Sour IPA last week.  As of publishing, the Hula Hoop is fermenting away and showing definitive signs of the tropical aromas that are sure to please all drinkers.  Look for the Hula Hoop to be on tap sometime in late June to early July.

Finally IMOS fans, we will likely have the latest batch of IMOS on tap within the next 2 weeks.  This batch is tasting amazingly well with a super soft mouth feel complementing the roasty dark chocolate malt character.  IMOS is one of those beers for all seasons and should not be missed.  Come enjoy it while it lasts!

Beer Festival Reviews!!!

April 18, 2016 |  by  |  Be the first to Comment

 

The weather is warming up around Atlanta and that means beer festival season is beginning to kick off.  Last month we told you about our experience at the annual Hunahpu’s day in Tampa.  In April, we were invited to attend 2 festivals, each with a slightly distinct character.

The Depot Park Beer Festival (Link:  http://bhbbirthdaybash.com/), held in Kennesaw, brought about a laid back and care free style of festival, where attendees were able to move freely around the festival grounds with little hassle.  In addition to some fabulous beer and a great environment, the entertainment consisted of a rock music lover’s dream in the form of the KISS cover band Mr. Speed.  Max Lager’s featured our very own Wry King Max Imperial Pilsner and White Oak White Belgian Wit Ale for this festival with rave reviews.  Those who wish to sample our White Oak White Belgian Wit Ale may visit White Oak Kitchen and Cocktails, located at 270 Peachtree Street, in Atlanta.  This beer festival is a must for those who enjoy great beer, fun entertainment in a low key atmosphere just north of the Atlanta Perimeter.

The annual Classic City Beer Festival (Link:  http://classiccitybrew.com/) was nothing short of amazing for craft beer enthusiast seeking out one of a kind beer to sample.  Held each year in downtown Athens, this festival pays homage to traditional casks ale like no other festival in the country, with over 30 casks from all around the world.  Not a fan of cask ale?  No problem, because Classic City Beer Festival also features almost 400 draft, bottled, and canned beer as well.  Max Lager’s was extremely well represented in the Classic City with Wry King Max Imperial Pilsner, Max Black Lager, and a very sharp cask of Hopsplosion!!!  One writer from the Red&Black (Link:  Classic City Beer Festival Review) had this to say about our Hopsplosion!!! Cask:  “This IPA cuts the drinker down like a serrated knife.”  Max Black and Wry King Max are no longer available at Max Lager’s, however you will be thrilled to find our Hopsplosion IPA flowing freely from the tap.

Aside from festivals, we have been busy brewing some pretty awesome beer lately.  For all you IMOS (Imperial Mocha Oatmeal Stout) fans out there, fear not…  IMOS was brewed this week and is making our house yeast extremely happy right about now.  The richness of the pre-fermented wort alone was mouthwatering, leaving one to dream about the finished product.  Look for IMOS to be tapped some time in late summer.  We also just tapped the Georgia Air Lift Berliner Weisse-style beer, with a very refreshing tartness ideal for our warmer temperatures.  In fact, the Georgia Air Lift and our patio area are the perfect combination, so come see us soon!

Until next time, enjoy local craft beer and the changing of the seasons! Cheers!

Mr Speed at Depot Park Beer Festival

Mr. Speed at Depot Park Beer Festival

Classic City Festival

Michael at Classic City Beer Festival

Hunahpu’s Day Review

March 22, 2016 |  by  |  Be the first to Comment

Our brewers traveled to Tampa last weekend to attend Hunahpu’s Day at Cigar City Brewing, as reported in our last blog post.  Truly one of the premiere festivals in the US, Hunahpu’s Day showcases the best of the best beer from around the world, and it was a true honor to attend.  It is difficult to really say what beer was the best at the festival, as every brewery brought some amazing beer.  That said some of the beers that really stood out, in addition to our very own Excommunication, are as follows:

  • Cascade Brewing: Pater Beer – A sour beer
  • Cigar City Brewing: Hunahpu’s Stout from 2013 and 2016
  • Crooked Stave: Fruity Cedar Box – A sour beer aged on cedar
  • Gigantic Brewing: Ume Umai – Experimental black rice and plum beer
  • Jolly Pumpkin: Inicios Nuevos – Saison
  • NOLA Brewing: Galaxy Lowerline – Sour ale dry hopped with Galaxy
  • The Georgia breweries pouring presented some amazing beers that should make beer fans in the state proud. Those breweries include the following in addition to Max Lager’s:
    • Wrecking Bar
    • Creature Comforts
    • Terrapin
    • Burnt Hickory
    • Mazurt
    • Red Brick
    • The Southern Brewing Company
    • Wild Heaven

JR and Michael had the honor of meeting with several other great brewers from around the world.  In fact, our Hunahpu’s Day pouring neighbors were from Malmo Brewing Company in Sweden, who poured some fantastic beer and were a pleasure to meet.  The guys had the opportunity to spend time with Wayne Wambles of Cigar City (JR and Wayne collaborated on Cuvée du Gamelle, a sour beer last year), and Nick Floyd of 3Floyds brewing, to name a few other brewers.

Finally, what beer related trip would be complete if our brewers did not visit a few local Tampa breweries while in town?  The guys were able to visit Cigar City, Tampa Bay Brewing, 7th Sun, and Rapp Brewing while in town.  7th Sun was a real highlight, showcasing a very quaffable tap list that any beer drinker would love with fresh and high quality beers.  Should you be in the Tampa area any time soon, you would be doing yourself a good service by visiting these breweries.

Be sure to plan on attending Hunahpu’s Day next year!  You will not be disappointed!Brewers from Max Lager's, Wild Heaven, and Cigar CityMax Lager's at Hunahpu's Day

Heading to Tampa!!!

March 8, 2016 |  by  |  Be the first to Comment

This week Michael and I are headed down to Tampa to participate in the (in)famous Hunahpu’s Day at Cigar City Brewing. Hunahpu’s is a world renowned Imperial Stout aged with cacao nibs, ancho and pasilla chiles, cinnamon, and vanilla beans that is only released once a year and only at the brewery.  To celebrate this great event, the folks at Cigar City decided to create a beer festival to go along with the release and only invite the best breweries from around the world that bring their best and most unusual offerings.  The event is the culmination of Tampa Beer Week and this year we are honored to have been invited to participate!

We’ll be pouring Excommunication, a Flanders Red style ale that’s been barrel fermented then split into separate barrels. In one, Mission Figs were added.  In another, Blanton sour cherries were provided to deliver the tartness we have all come to love.  In the third barrel, the beer was allowed to mature without fruit. After the re-fermentation, the three versions were carefully blended back together to create Excommunication. Tart dark fruit and cherry notes play off caramel raisin flavors and subtle notes of vanilla and wood from the barrel.

We’ll also be pouring Hopsplosion!!! IPA because, well, because it’s awesome!  This most recent batch is our most aromatic Hopsplosion ever, with notes to tangerine and passion fruit hitting your nostrils and pallet with every sip!  This is currently on tap at the pub, so come taste it and let us know if we are mistaken.

When we get back, we’ll be bottling the remaining Excommunication and laying it down to bottle condition. Look for a very limited brewery only release in the late Fall of this deliciously tart and complex beer!